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Client: Barclays
Channels: Social Media
Role: Content & Motion Designer
Deliverables: Social Video, Motion Typography, Platform Adaptations
Impact: Created and led organic, social-first content for Barclays’ social channels.
Objective
Simplify complex financial topics into social-first content that is clear, engaging, and accessible for a broad audience.
Solution
Produced a series of social assets for Barclays, combining concise messaging with visually-driven storytelling to create content that is both contemporary and platform-optimised.
Worked across static and video formats, filming original footage where needed and shaping supplied assets with careful pacing, narrative, and motion typography. Each piece was crafted to educate and engage audiences while maintaining brand consistency and a polished, professional tone.
Role: Video Editing, Motion Graphics, Social Adaptation
Role: Creative Direction, Videography, Video Editing, Motion Graphics
Role: Creative Direction, Videography, Video Editing, Motion Graphics
Role: Creative Direction, Videography, Video Editing, Motion Graphics, Social Adaptation
Objective
Translate complex, data-heavy financial information into social content that is not only clear and digestible but also engaging and memorable. The goal was to help audiences quickly understand key insights while maintaining trust and authority, presenting Barclays as both informative and approachable.
Solution
Developed a series of typographic and infographic-driven motion pieces, using rhythm, hierarchy, and pacing to guide audiences through key insights. Each execution was designed to communicate information with clarity and impact while remaining fully aligned with Barclays’ brand system.
Role: Creative Direction, Videography, Video Editing, Motion Graphics
Role: Creative Direction, Videography, Video Editing, Motion Graphics
Role: Creative Direction, Videography, Video Editing, Motion Graphics
Role: Creative Direction, Videography, Video Editing, Motion Graphics
Objective
Translate key financial messages into clear, visually compelling social content that captures attention and communicates quickly within busy digital feeds.
Solution
Designed a series of typography-led layouts that applied the Barclays visual system with precision. Careful use of colour, hierarchy, and composition ensured each asset delivered information clearly and impactfully across multiple formats and placements, combining clarity with a confident, contemporary aesthetic.
