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The Post & Results:
Let’s get technical.🤓 Our new debit cards have lots of features that make them more accessible, safe & easy to use.
Like the new look?
Get yours when you open a new account, or when we replace an expired, lost, or stolen card for you.
11+ and UK residents only. #LifeMadeMore
❤️ 4,692 views
The Post & Results:
🎉They’re here!🎉
We can’t wait to see these guys being used out and about.
What’s the verdict?
Like the new look? Get yours when you open a new account, or when we replace an expired, lost, or stolen card for you.
11+ and UK residents only. #LifeMadeMore
❤️ 1,237 views
Objective:
Create a dynamic social post to unveil TSB’s new debit card design across Instagram and Twitter (X). The goal was to build excitement and engagement around the refresh — making the card itself the hero while reflecting TSB’s approachable yet modern brand identity.
Solution:
I developed three distinct motion concepts to present to the client, each offering a unique visual tone and storytelling approach:
Design feature reveal/Apple iPhone-style reveal — sleek, minimal, and product-focused, using light sweeps and crisp motion to highlight design details.
The fly by/Playful orb concept — inspired by TSB’s brand shapes, featuring an animated orb that guided the viewer through the reveal in a friendly, human way.
Out of the dark/Audi logo pan-in — a premium cinematic approach, using layered movement and elegant lighting to build anticipation before the full card reveal.
The client loved two of the routes — the Apple reveal and the playful orb — so we produced both for A/B testing across social channels.
This dual-approach allowed TSB to test audience response between a refined, product-led execution and a more expressive, brand-led animation — each tailored for engagement and platform performance. The final assets rolled out across Instagram and Twitter, successfully marking the launch with a fresh, confident tone that aligned perfectly with TSB’s evolving identity.
The Post & Results:
One thing we’ve learned in the year since Covid-19 came into our lives is to be even more careful online – prove to yourself it’s not a scam before clicking, responding and engaging. More info at tsb.uk/fraud_preventi
❤️ 7 likes
The Post & Results:
If you’re just thinking about buying crypto remember it’s a highly risky purchase. As the Governor of the @bankofengland said, if you choose to invest in crypto – make sure you’re prepared to lose it all. tsb.uk/Fraud_Preventi
❤️ 7 likes
Objective:
Create a series of weekly social posts for TSB’s “Fraud Awareness” campaign, designed to educate and protect customers by highlighting different types of scams and fraud each week. Each post needed to be short, punchy, and immediately attention-grabbing — delivering an important message in seconds while staying true to TSB’s friendly and trustworthy tone of voice.
The challenge was to balance clarity and caution with a sense of approachability, ensuring the content felt helpful rather than alarmist.
Solution:
From January to June, I developed and produced a rolling series of social assets optimised for Instagram, Facebook, and Twitter (X). Each post was built around a clear, conversational headline paired with bright, recognisable imagery to quickly draw attention while maintaining brand consistency.
By applying TSB’s colour palette, typography, and tone of voice, I ensured every post felt cohesive as part of the ongoing series. Motion, layout, and copy were carefully balanced to make complex fraud warnings simple, direct, and relatable — helping customers stay alert without feeling overwhelmed.
The result was a consistent, engaging campaign that kept TSB’s audience informed week by week, reinforcing the bank’s commitment to customer protection and trust while delivering important information in an accessible, scroll-stopping way.
The Post & Results:
This Brummie hero knows the key to good living. We’re all cheering you on with your #PrideOfBirmingham Lifetime Achievement Award, Colin Butler
#ChildLine #LifeMadeMore @NSPCC
❤️ 249 views
The Post & Results:
Beautiful advice from an inspiring Brummie hero. Your #PrideOfBirmingham TSB Community Hero Award is well deserved
❤️ 484 views
Objective:
Our goal was to carry the Pride of Birmingham Awards into a vibrant digital celebration that uplifted and celebrated the hero’s even after the event. Through powerful storytelling and striking visuals, the campaign captured the courage, community, and pride at the heart of each winner’s story. Designed for maximum social impact, the series amplified engagement, built emotional connection, and positioned the brand as a true champion of Birmingham’s spirit.
Solution:
Created a set of dynamic, authentic, and beautifully finished social assets that honoured each winner and embodied the spirit of Birmingham pride. Raw footage was meticulously colour graded to create a rich, cinematic finish that aligned with brand guidelines and elevated the emotional tone of every story. Each edit was built around the most moving moments, seamlessly layered with purposeful b-roll to add pace, context, and heart. Branded lower thirds and a bespoke music bed tied the series together — ensuring consistency, emotion, and polish across every platform.
The Post & Results:
Being a victim of romance fraud is devastating.
This #ValentinesDay we’re working closely with @ThamesVPand @Drlizcarter1 to help you and your loved ones stay safe while online dating. Read our guide: tsb.co.uk/tsb-romance-fr #ThinkTwiceThinkFraud
❤️ 4 likes
Objective:
The objective of this post is to raise awareness about the growing rise of romance scams and how easily anyone can be targeted. By breaking down common tactics and red flags, the aim is to empower people to recognise the signs early. Ultimately, we want to help protect individuals from emotional and financial harm.
Solution:
To make the warning feel real and relatable, I recreated the familiar interface of a romance-app chat and paired it with copy that mirrors the exact messaging patterns scammers use to build trust. Each message was crafted to highlight a common manipulation tactic — from love-bombing to manufactured urgency — so users could recognise the red flags instantly. By presenting the information in a format people see every day, the post became both educational and emotionally engaging, helping users spot a scam before it happens.