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Client: TSB Bank
Channels: Social Media
Role: Creative & Motion Designer
Deliverables: Social Video, Motion Typography, Platform Adaptations
Impact: Crafted social-first motion content designed to stop the scroll and drive engagement.
Objective:
Create a high-impact social launch for TSB’s new debit card across Instagram and Twitter (X), positioning the redesign as a distinctive brand moment. The brief called for a product-first execution that would drive engagement while expressing a more modern, confident evolution of TSB’s identity.
Solution:
Developed three distinct motion routes, each designed to articulate a different tonal expression of the brand while keeping the card as the central focus:
Design feature reveal / Apple-inspired system
A refined, product-led approach built on precision and restraint. Subtle light sweeps, controlled pacing and considered framing were used to hero key design details, elevating the card through clarity and craft.
Fly-by / playful orb concept
A more expressive, brand-led route informed by TSB’s visual language. An animated orb device guided the narrative, introducing movement and warmth while reinforcing recognisable brand shapes in a more human, accessible way.
Out of the dark / cinematic reveal
A premium, atmospheric execution. Layered lighting and depth-driven motion created a sense of anticipation, culminating in a confident, high-end product reveal.
Two routes were selected for production: the product-led reveal and the playful orb. Both were delivered as a considered A/B test across social channels, enabling TSB to evaluate performance between a minimal, design-driven execution and a more characterful, brand-forward approach.
This dual strategy balanced craft with effectiveness, ensuring the work not only elevated the product but also generated measurable engagement. The final rollout across Instagram and Twitter introduced the new card with clarity, confidence and a distinctly modern tone aligned to TSB’s evolving brand.
Objective
Develop a sustained social campaign for TSB’s Fraud Awareness initiative, delivering weekly content designed to inform, protect, and empower customers. The work needed to communicate a range of scam types with clarity and immediacy, capturing attention within seconds while maintaining a tone that felt calm, supportive, and trustworthy.
The core challenge was to distil complex and often sensitive subject matter into accessible, digestible moments, striking a careful balance between urgency and reassurance.
Solution
Led the development and delivery of a rolling series of social assets from January through to June, tailored for Instagram, Facebook, and Twitter (X). Each execution was anchored in a clear, conversational headline, designed to communicate the risk quickly, supported by bold, recognisable visuals to drive cut-through in busy feeds.
Established a consistent visual and tonal system across the campaign, applying TSB’s colour palette, typography, and brand language to create a cohesive and recognisable series. Motion and layout were used with intent, guiding the viewer through each message with clarity while reinforcing hierarchy and readability.
Particular focus was placed on simplifying complex fraud scenarios into straightforward, actionable messages. Each asset was designed to feel informative without being overwhelming, ensuring the audience remained engaged while absorbing critical information.
The result was a disciplined, always-on campaign that delivered clarity at scale. Week by week, the work reinforced TSB’s role as a trusted partner in protecting its customers, combining functional communication with strong visual consistency to create a series that was both effective and enduring.
Objective
Extend the impact of the Pride of Birmingham Awards into a compelling digital experience that continued to celebrate each winner beyond the live event. The ambition was to translate powerful, real-life stories into a series of social-first narratives that honoured courage, community, and local pride, while deepening emotional connection with audiences.
The work needed to resonate at scale, balancing authenticity with craft to ensure each story felt both intimate and impactful, while positioning the brand as a genuine champion of Birmingham and its people.
Solution
Concepted and delivered a suite of social assets designed to capture and elevate the stories of each winner with clarity and care. Editorial was led by narrative, with each film shaped around its most emotive moments to create a strong, human-led arc that held attention and drove engagement.
Raw footage was carefully colour graded to achieve a rich, cinematic finish, enhancing tone while remaining true to brand guidelines. Purposeful use of b-roll added depth and context, building pace and visual interest without detracting from the authenticity of each story.
A considered motion system was applied across the series, including branded lower thirds and a bespoke music bed, creating a cohesive and recognisable identity across all outputs. Every element was crafted to support the storytelling, ensuring consistency while allowing each individual story to stand on its own.
The result was a series of elevated, emotionally resonant films that extended the life of the awards and reinforced the brand’s connection to the city. By combining craft with authenticity, the campaign delivered meaningful engagement while celebrating the spirit and resilience of Birmingham’s community.
Objective
Raise awareness of the growing rise in romance scams by turning a complex issue into a clear, relatable social moment. The aim was to help audiences recognise key warning signs early and protect themselves from emotional and financial harm.
Solution
Created a social-first execution that recreated a familiar romance app interface, placing the audience directly inside a believable scam scenario.
The conversation was scripted to mirror real behaviours, from trust building to urgency, with each message surfacing a clear manipulation tactic.
By using a native, recognisable format, the content felt immediate and engaging, enabling users to spot red flags instinctively. The result was a simple, impactful piece that translated awareness into action.