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Objective:
To create excitement and instant desire for the new Baileys Birthday Cake flavour, driving awareness, impulse purchases, and positioning Baileys as the go-to indulgent gift or treat at London Heathrow Airport.
Solution:
Aimed to spark instant desire and excitement for Baileys Birthday Cake, transformed London Heathrow Airport into a celebratory playground that invited travellers to indulge. Through a vibrant, visually decadent screen takeover, the bottle takes centre stage against a backdrop of swirling frosting, colourful accents and scrumptious copy — a bold, joyful display that turns every glance into an irresistible invitation to treat yourself. Positioned as the ultimate indulgence or perfect gift, the campaign captures the magic of celebration in transit, driving impulse purchases and elevating the Baileys brand experience.
Objective:
To captivate discerning travellers with the timeless sophistication of Johnnie Walker Blue Label, driving awareness, engagement, and impulse purchases within Dufry duty-free locations at LHR. The campaign seeks to position Blue Label as the ultimate gift or personal indulgence, reinforcing its status as a symbol of refinement, heritage, and exclusivity.
Solution:
The campaign seeks to captivate discerning travellers with the timeless sophistication of Johnnie Walker Blue Label, transforming London Heathrow Airport into a space that embodies quiet luxury and prestige. Through an elegant, cinematic screen takeover, the iconic blue bottle is hero — bathed in deep, rich hues and subtle golden light that evokes craftsmanship, rarity and legacy. Every visual detail is designed to slow the pace of travel, inviting a moment of pause and appreciation for a whisky unlike any other. Positioned as the ultimate gift or personal statement of taste, the campaign elevates the traveller’s journey with a sense of exclusivity and timeless refinement.
Objective:
To amplify awareness and desirability of Tanqueray 0.0% among global travellers, reinforcing the brand’s position as a premium, alcohol-free option that doesn’t compromise on taste or sophistication. The campaign should inspire travellers to consider Tanqueray 0.0% as their drink of choice for refreshment, balance, or gifting while in transit.
Solution:
Building on the existing Tanqueray 0.0% campaign, the screen takeover introduces subtle movement in the background — luminous, botanical-inspired textures and gentle motion — that complement the existing video assets. The bottle remains the hero, highlighted against vibrant yet refined visuals that convey clarity, freshness, and elegance. The added motion creates a dynamic, modern feel that draws the eye, keeping travellers engaged and reinforcing Tanqueray 0.0% as a stylish, contemporary choice.