Objective:
Create YouTube bumpers and a suite of matching digital banners to extend Kia’s campaign across online touchpoints. The assets needed to deliver instant impact within seconds — capturing attention, reinforcing brand recognition, and driving viewers to explore the full campaign.

Solution:

I refined and completed two concise, story-led bumpers aligned with Kia’s campaign visuals and brand tone. The animations balanced rhythm, composition, and sleek transitions to express the brand’s innovative spirit in from thirty seconds and down to six seconds.

To ensure cohesion, I extended the same visual identity across digital banners. This being the Bose sound system texture that we wanted to highlight. optimising layouts and motion hierarchy for multiple formats and placements.

For social, I created a series of cinemagraphs that extended the campaign’s atmosphere beyond traditional ads — looping seamlessly and designed to stop the scroll. These micro-moments added texture and sophistication to Kia’s digital presence while staying true to the brand’s sleek, modern aesthetic.