Objective
Extend Kia’s campaign across digital touchpoints through a suite of YouTube bumpers and display assets. The work needed to deliver immediate cut-through, reinforce brand recognition, and drive audiences towards the wider campaign within tightly constrained timeframes.

Solution
Refined and delivered a series of concise, story-led YouTube bumpers, translating the campaign into high-impact formats from thirty seconds through to six. Each execution was carefully crafted through rhythm, composition, and precise transitions to express Kia’s progressive, design-led brand.

Extended the visual system across a suite of digital banners, using the Bose sound system texture as a unifying device. Layout and motion hierarchy were optimised for multiple formats, ensuring clarity, consistency, and performance across placements.

Developed a set of cinemagraphs for social, creating seamless looping moments that elevated static imagery into engaging, scroll-stopping content. These executions added depth and atmosphere to the campaign while maintaining a cohesive, modern aesthetic across all channels.