Role: Senior Designer, Motion & Digital
Project Type: New Business Pitch
Year: 2024

Overview
Led creative on a global TikTok pitch, developing a scalable campaign system designed to translate seamlessly across social, digital, and out-of-home environments.

Approach
The brief called for a flexible yet distinctive idea that could perform across multiple formats and international markets while remaining unmistakably TikTok. Developed a suite of concept-led assets spanning DOOH motion, H5 experiences, and digital banners, all built from a central visual system designed for adaptability.

A key focus was ensuring the work translated effectively across global markets including France, Indonesia, and Saudi Arabia. This informed a modular design approach, with layouts and motion principles built to flex for language, reading direction, and cultural nuance while maintaining consistency and impact.

Outcome
Presented the work as part of the core pitch team, articulating the creative rationale and scalability of the system with clarity and confidence. The pitch was successfully won, generating approximately £900K in annual revenue and establishing a strong foundation for ongoing global work.

Digital Channels
DOOH, H5, Search Banners, Press Releases

Work created for pitch purposes while at OLIVER. Concepts shown are exploratory and not public campaign assets.